In this episode, we talk to Anthony Coppedge, who leads the global agile digital transformation for all of digital sales at IBM. Anthony shares his unique career journey, emphasizing how his diverse experiences have equipped him with a unique set of skills valuable for thinking differently and driving change. He discusses the application of agile principles beyond software development into sales, marketing, and operations at IBM, focusing on iterating faster, making smaller bets, and empowering teams. Join us as we explore how agility and a focus on delivering value are transforming sales strategies and practices at one of the world's leading technology companies.

Links mentioned in this episode:

(0:00) Introduction and Guest Anthony Coppedge Career Overview

(1:59) Agile Digital Transformation in Sales

(3:02) Christian Hammer's views on IBM and Agile Methodologies

(6:18) Prescriptive vs Descriptive Management Concept

(7:19) The Fear of Failure and Impact on Creativity and Innovation

(9:56) Shift from Descriptive to Prescriptive Approaches

(11:31) Learning from Failures: Anthony Coppedge's Experience

(12:53) Fragile vs Anti-fragile: Team Resilience Metaphor

(14:18) Building Trust and Changing Mindset for Agile Culture

(15:43) Sponsor: Vala.ai, your tech debt hero