Join Evidenza co-founder and former global head of development of The B2B Institute at LinkedIn, Peter Weinberg, for an insightful conversation on the future of B2B marketing. In this episode of Executive Guidance, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Peter shares insights on the balance between brand and performance marketing and why distinctiveness—not just differentiation—is key to long-term success. Discover how B2B marketers can break free from short-term thinking and drive sustainable growth.

Hosted on Acast. See acast.com/privacy for more information.