Most entrepreneurs are taught to focus on Total Addressable Market (TAM), but is that really the best way to start a business? In this conversation, we challenge traditional startup thinking and explore why focusing on a minimal viable audience, rather than a massive market, leads to real success.Using examples like Facebook’s unexpected growth, we break down why building for one person first—yourself—can be a more powerful approach than chasing an abstract billion-dollar market. If you’re an entrepreneur, startup founder, or product creator, this episode will shift the way you think about scaling.Key Topics:Why Total Addressable Market (TAM) isn’t always relevant for startupsHow Facebook started with a niche audience and expanded over timeThe power of Minimal Viable Audience (MVA) over Minimal Viable Product (MVP)Why solving your own problem first is a great way to build a productHow to grow from one user to many through advocacy and organic demandWhy scaling a business should start small and expand naturallyQuotes:"You don’t need a billion users to start—you just need one.""Facebook didn’t begin with a global market. It started as a college yearbook replacement.""Forget Total Addressable Market. Focus on making something valuable for a single person first.""Scaling starts with solving your own problem—then others will follow.""The best businesses grow by building advocates, not chasing abstract numbers."#StartupGrowth#MinimalViableAudience#EntrepreneurshipSee more https://www.indexrgb.com/