Rick Clark, Executive Director of Strategic Student Access at Georgia Tech, isn’t just asking that question—he’s answering it. With over two decades of experience in admissions and a reputation as a truth-teller in higher ed, Rick is finding ways to embrace AI while championing the stories, relationships, and human moments that define the college admissions process.

Dive in to learn how AI can help your institution move faster, tell better stories, and focus on what really matters: being human.