What if consulting wasn’t designed around long hours, client-facing prestige, and linear careers—but around sustainability, equity, and real life?

In this episode of More Women in Consulting, we speak with Anniina Kristinsson, Partner at Nordic Sustainability and former gender equality advisor in the Finnish Ministry. Anniina shares how her firm is challenging traditional consulting norms—from implementing a four-day workweek to redesigning salary structures and redefining how work is valued.

As a leader and mother, she knows first-hand how rigid systems exclude diverse talent. And as a former client, she’s seen how credit for work is too often misallocated—prompting her to speak up and spark change.

Her journey began in Finland, where a childhood memory of carrying a one-euro coin—cut to symbolize the gender pay gap—planted a seed that still grows today.

💡 In this episode:

• Why Nordic Sustainability introduced a 4-day workweek—and what it means in practice
• How disrupting traditional pay models supports gender equity and parent inclusion
• The hidden cost of non-promotable work—and how to challenge it
• Why early experiences and personal values shape the leaders we become
• What it takes to lead with purpose in a high-performance industry

Tune in for an inspiring conversation about rebuilding consulting—so it works not just for the few, but for the many.

Host: Emily Christiansen