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Rethinking Digital Platforms in Order to Achieve Authentic Community Representation
Friday, November 8, 2019
In the Fall of 2018, de Young Museum organized a pioneering exhibition entitled, ‘Contemporary Muslim Fashions’. The exhibition focused on the complex, diverse nature of Muslim dress codes worldwide. As we were the first major US museum to have ever explored this topic, we were up against a large amount of misinformation and Islamophobia. The questions quickly became: how do we educate our visitors on this subject while ensuring the museum is a welcoming environment to the Muslim community? We will tell the story of how we created a Facebook Group within the official museum Facebook page that grew to 500+ members sharing discussions on Muslim fashion, what it’s like to be Muslim in America, etc. These weren’t topics this community would have felt comfortable discussing in a public digital space, but by carving out a platform within our brand’s ecosystem, we fostered discussion that led to productive community engagement. By integrating representation and community outreach into our digital strategies rather than layering it on top simply for show, we can build spaces that amplify the voices of our communities and build more authentic connections.
Session Type30-Minute Session (Presentation or Case Study)
TrackContent
Chatham House RuleNo
Key Outcomes
After attending this session, participants will have tangible examples of ways they can more authentically engage the communities they strive to represent. They will have guidance on how to broach intimidating topics and speak authentically, even when their staff may not represent the voices they aim to amplify.
By learning to ask the right questions, create with a purpose, and set clear goals at the outset of a project, attendees will also now be able to create more effective digital platform strategies by asking, “What is our goal in creating content for this platform? Who is our audience? What will they get out of this, and will they feel represented?”
Speakers
Session Leader : Jessie Ayala, Digital Engagement Manager, Fine Arts Museums of San Francisco
Co-Presenter : Miriam Newcomer, Director of Communications, Fine Arts Museums of San Francisco
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By MCN (Museum Computer Network)Friday, November 8, 2019
In the Fall of 2018, de Young Museum organized a pioneering exhibition entitled, ‘Contemporary Muslim Fashions’. The exhibition focused on the complex, diverse nature of Muslim dress codes worldwide. As we were the first major US museum to have ever explored this topic, we were up against a large amount of misinformation and Islamophobia. The questions quickly became: how do we educate our visitors on this subject while ensuring the museum is a welcoming environment to the Muslim community? We will tell the story of how we created a Facebook Group within the official museum Facebook page that grew to 500+ members sharing discussions on Muslim fashion, what it’s like to be Muslim in America, etc. These weren’t topics this community would have felt comfortable discussing in a public digital space, but by carving out a platform within our brand’s ecosystem, we fostered discussion that led to productive community engagement. By integrating representation and community outreach into our digital strategies rather than layering it on top simply for show, we can build spaces that amplify the voices of our communities and build more authentic connections.
Session Type30-Minute Session (Presentation or Case Study)
TrackContent
Chatham House RuleNo
Key Outcomes
After attending this session, participants will have tangible examples of ways they can more authentically engage the communities they strive to represent. They will have guidance on how to broach intimidating topics and speak authentically, even when their staff may not represent the voices they aim to amplify.
By learning to ask the right questions, create with a purpose, and set clear goals at the outset of a project, attendees will also now be able to create more effective digital platform strategies by asking, “What is our goal in creating content for this platform? Who is our audience? What will they get out of this, and will they feel represented?”
Speakers
Session Leader : Jessie Ayala, Digital Engagement Manager, Fine Arts Museums of San Francisco
Co-Presenter : Miriam Newcomer, Director of Communications, Fine Arts Museums of San Francisco