The Higher Ed Marketer

Rethinking Global Recruitment: Agility and Authentic AI


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How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.


In this wide-ranging conversation, Randy shares how institutions can move beyond short-term recruitment goals to create long-term cultural alignment and student success. From the misconceptions that derail global partnerships to the transformative potential of generative AI in communication and translation, he outlines a new vision for internationalization that balances innovation with integrity.


🎧Join Us As We Discuss

  • Why "easy money" thinking has hurt international recruitment, and what to do instead.

  • How to build authentic cross-cultural relationships that lead to trust and retention

  • Where generative AI can enhance translation, evaluation and engagement (without losing humanity)

  • The ethical implications of automation and the need for AI literacy in higher ed leadership

  • Preparing globally minded graduates who value peace, humility and critical thinking


🎙️Inside the Episode

02:29 - The biggest misconceptions about international recruitment

06:09 - Practical ways to build cross-cultural understanding on campus

08:42 - Global market shifts and why diversity of countries matter

12:51 - The role of AI in translation and personalized communication

17:40 - Ethics, transparency and "human in the loop" leadership

26:00 - Why technology must serve community, not replace it

34:11 - The next five years of global higher education


The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. 



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