EP6 - What does purpose-driven leadership look like inside a fast-growing medical cannabis clinic?

In this special edition of the Business of Cannabis Podcast, Tim Kirby, CEO of Releaf, sits down with Professor Chris Shambrook, renowned performance psychologist and long-time advisor to the British Olympic rowing team. Together, they unpack how high-performance principles drawn from elite sport can translate into more intentional, human-centred healthcare leadership.

From scaling teams with clarity to balancing compliance with compassion, this episode explores how Releaf is redefining what good leadership looks like in modern medicine, and why purpose can’t be an afterthought when the stakes are this high.

Chapters:

00:00 Beyond The Script with Chris Shambrook

00:51 High Performance Frameworks and Cultures

02:55 Results vs. Performance

06:32 Behaviour Commitment and Performance

09:30 Consistency and Marginal Gains in Sport

18:31 Leadership and Management in Growing Organisations

21:35 The Single Patient Focus

22:56 Spreading Confidence and Knowledge

25:05 Autonomy, Mastery, and Purpose

27:10 Creating a High-Performance Culture

31:47 Practical Steps for Development

36:34 Wrap Up

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