Everything we thought we knew about loyalty might just be wrong. For years, marketers have clung to beliefs like the 80/20 rule, the cost of acquisition vs. retention, and the idea that loyalty members are inherently more valuable. But what if these so-called "truths" are not quite what they seem to be. What if loyalty could do more? In this episode we explore how we might need to re-think what loyalty marketing means.

Read more at https://medium.com/@marksage/rethinking-loyalty-myths-bbbadefbb7c5