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Rethinking Paid Media for Smarter Buying
This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising.
From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.
With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next.
We’ll dig into:
1. The Value of Data in Digital Media Buying
2. Making Media Buying Decisions Without Perfect Data
3. Why Paid Ads Data Hasn't Evolved
4. Tech Stack
If you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.
View all episodes
By BDEXThis episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising.
From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.
With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next.
We’ll dig into:
1. The Value of Data in Digital Media Buying
2. Making Media Buying Decisions Without Perfect Data
3. Why Paid Ads Data Hasn't Evolved
4. Tech Stack
If you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.