In this episode of the Shocking Profit Podcast, host Tim Van Mieghem welcomes Emily Shaw, a seasoned sales coach at Lushin, for a candid discussion on transforming the sales process for lasting, predictable growth. Emily shares her personal journey from being a lifelong salesperson and Lushin client to finding her passion at the crossroads of psychology and consultative selling.

Tim and Emily unpack the critical elements that create consistent sales results, highlighting why great plans and processes mean little without disciplined, daily action. Their conversation explores the nuances of controlling the sales process, empowering sales professionals to embrace the role of trusted advisor rather than mere order-taker, and why accurate forecasting and a lean pipeline are hallmarks of a truly effective team.

Listeners will learn practical strategies for qualifying opportunities, setting boundaries, and shifting from “just selling” to genuinely helping clients buy what they need. Emily offers a glimpse into Lushin’s approach to diagnosing sales challenges, building custom solutions, and keeping the focus on personal growth and client impact. This episode is a must for business leaders and sales teams seeking more than just sporadic wins by delivering a practical blueprint for achieving sustainable, customer-centered sales growth without losing sight of human connection and professional fulfillment.

Connect with Emily Shaw

Thanks for joining us! For more information on this episode, including the reading recommendations mentioned, visit the show notes at shockingprofit.com

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