In this episode of Yoga Insider, I’m sharing my honest perspective on social media for yoga teachers - based on 14 years of teaching experience building a yoga career both with and without it.

If you’ve ever felt overwhelmed by marketing your yoga offerings in the ever-changing digital landscape… you’re not alone.

I’m walking you through the different “eras” of my own business - from teaching without advertising on social media at all, to navigating sharing my voice online, to building an online platform during COVID, and eventually landing on a more sustainable, intentional approach.

We’ll talk about:

• Why social media is a tool - not your entire business model
• How I use Instagram today (and what I don’t use it for)
• Why your email list matters more than you think
• How social media plays a supporting role as part of a broader ecosystem that supports my business

Instagram: @alexandria.vinyasayoga

YouTube: @yogainsiderpodcast

TikTok: @yogainsiderpodcast

Website: www.alexandriawaycottyoga.com

Send me an email! [email protected]

Music & Production by Kyler Pierce

Photography featured in cover art by Colton Muma