Gillian MacPherson from EPSILON joins the podcast to talk about the reset needed for Brand Marketers as theY re-evaluate “consumerism” in the era of COVID.

Rethinking the Consumer: Post Pandemic

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Rethinking the Consumer: Post Pandemic

Rethinking the Consumer: Post Pandemic