Lee Colman, Consulting Projects Director at SBD Automotive, explores how AI, over-the-air updates, and seamless HMI design are reshaping vehicle experiences. He emphasizes the missed opportunity in excluding large fleet buyers from cockpit and software design conversations. The episode discusses challenges and innovations around digital personalization, data consent, and collaboration between OEMs and fleet operators to enhance user experience and future vehicle value. Voice interfaces and predictive services emerge as key areas for growth.

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