COVID rewrote the path to purchase for almost all categories. So have you revisited what you once knew about your consumer? #consumer #journeymapping #tracking #decisionmaking

Rethinking the Path to Purchase

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Rethinking the Path to Purchase

Rethinking the Path to Purchase