This week on The Sober Curious, we’ll stroll down memory lane to examine a regular occurrence we all know and love. Whether we’ve convinced ourselves we are missing out or we’re operating based on social programming and even childhood memories, the scarcity mentality can wreak havoc on our ability to regain control over alcohol. We live in a time where access to alcohol is plentiful and more available than ever. Our beliefs about alcohol need to be reprogrammed.