Analyzing Trends

Rethinking the Unknowns


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In the wake of this weekend’s strike on Iran, the urgency to reassess how we understand uncertainty is clear. Strategic decisions are often driven by what appears to be missing, yet the real blind spots may lie in how meaning is constructed and perceived. A mixed-method approach that combines scenario planning, cultural analysis, and psychological models like the Johari Window offers a more complete way to navigate complexity. It moves beyond filling data gaps and instead focuses on understanding the narratives, identities, and emotions that shape global events.

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Analyzing TrendsBy scenarioDNA