Most agencies don’t have a creativity problem. They have a value creation problem.
In this episode, David Göz and TeamOne Developers AI-partner Paul Krauss dissect the structural issues in today’s agency landscape: shrinking margins, wrong incentives, procurement logic, fragmented service models and the blind belief that more assets equal more value.

We explore why outcome-based models matter, why strategy suddenly returns as a core differentiator, how AI accelerates both the good and the bad, and why talking to real customers is still the most underrated skill in marketing.

A grounded, honest look at what needs to change for agencies to stay relevant.

Keywords: agency business model, value creation, strategy in AI era, agency pricing, future of creative work, AI transformation, marketing effectiveness.