In this episode of The Purposeful Strategist, Belden Menkus speaks with Simon Betty, Head of Europe at Northwest Healthcare REIT, and Paul Lambert, Founding Director of Living Work Consulting and author of Alive: Cultivating Living Organizations for Success in a Digital Age.

Together, they explore how healthcare real estate can move beyond bricks and mortar to become living systems that deliver better outcomes for patients, clinicians, and communities—while still meeting financial and stakeholder standards.

In their conversation, they discuss:
• How Northwest is shifting healthcare delivery from hospitals to community-based facilities that improve pathways and outcomes.
• Why gold-standard building design and a customer orientation are essential for value creation in real estate.
• Lessons Simon brings from retail real estate, where digital disruption reshaped what physical spaces must deliver.
• Paul’s perspective on culture, autonomy, and partnership as the real drivers of success in healthcare environments.
• The role of tenant partnerships, net promoter indicators, and system-wide collaboration in shaping a new paradigm for healthcare real estate.
• What future shifts in policy and funding could mean for how users experience healthcare across Europe.

Simon and Paul show how purpose, culture, and strategy can align to create healthcare spaces that truly heal—offering a glimpse into the next era of healthcare real estate.

Northwest Healthcare REIT: https://www.nwhreit.com/

Living Work Consulting: https://livingworkconsulting.com/

Belden is the founder and Managing Director of MenKus & Associates, a consulting and CEO advisory firm that helps leaders fully activate their organisation’s potential to succeed. MenKus and Associates helps top teams develop purposeful strategies and then turn their intentions into action and results. Their approach is to be a strategic catalyst and thought partner, creating alignment, clarity and action.

Menkus & Associates: https://www.menkus.com/