Are Morch - Hotel Consultant and Digital Transformation Coach chats with Robin Trimingham, The Innovative Hotelier Podcast Host regarding the urgent need for digital transformation within the hospitality sector to enable people, processes, digital programs and devices to work in harmony to achieve cost savings and better guest experience.

 

Stressing the importance of taking the time to affect a “people transformation” prior to introducing new technology, Are explains why reassuring employees that the introduction of tech will empower them to provide a better guest experience is key to the success of any hospitality digital transformation, and discusses the ways in which new tech can enable hotels to enter new markets, gather data about traveler behaviors and streamline the booking process.