Brian Butler CEO and Senior Advisor of Wealth Standard Financial discusses the importance of tailoring retirement plans to individual needs and preferences, similar to how personalized dishes are prepared in a restaurant. He emphasizes the need to consider factors such as geographic location, risk tolerance, and asset allocation when creating a retirement plan. Butler also highlights the importance of adjusting the plan as circumstances change and the retirement landscape evolves. He compares retirement planning to cooking a steak, where the desired outcome depends on personal preferences and the right mix of ingredients.

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