James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O'Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the "return on experience", real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people.

The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events.

Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: https://jacobsmassey.co.uk/

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