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You’ve seen the ads: “Add an MOT bay from only £15 per day.”
In this episode, I explain why that number is simply a marketing trick— and why you should include opportunity cost in your ROI calculations.
Using a realistic 3-bay garage example, we will reveal the number of MOT’s you may need to do every day just to stand still.
Then I will tackle the “failures will pay for it” argument—breaking down why MOT failures can create risk, not return, for garages who need to do more, better, before additional.
Join me to find out why the MOT dream is possibly a chaos generator.
By Andrew CrookYou’ve seen the ads: “Add an MOT bay from only £15 per day.”
In this episode, I explain why that number is simply a marketing trick— and why you should include opportunity cost in your ROI calculations.
Using a realistic 3-bay garage example, we will reveal the number of MOT’s you may need to do every day just to stand still.
Then I will tackle the “failures will pay for it” argument—breaking down why MOT failures can create risk, not return, for garages who need to do more, better, before additional.
Join me to find out why the MOT dream is possibly a chaos generator.