The Exchange

Return ≠ Refund. Your Return Policy Is Your Most Overlooked Retention Strategy.


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Here's this shows TL;DR:

  • A return does not equal a refund
  • There are multiple types of return outcomes 
    • A variant exchange 
    • A different product exchange 
    • Store credit 
    • A refund 
  • Most shoppers want an exchange and that extends the shopping relationship 
  • You focus so much on frictionless acquisition what about frictionless retention?
  • Your goal should be drive refunds down and exchanges up 
  • Tips that we see top Shopify brands use to drive more exchanges


Other helpful resources on this topic:

How to build a customer centric return policy (ebook)
The different types of returns and how they impact LTV

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The ExchangeBy Loop Returns

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