It’s amazing to watch Marketers embark on tactical execution without adhering to the rules of engagement established by the consumer. #consumerbehavior #consumerfirst

Returning to the Rules of Engagement

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Returning to the Rules of Engagement

Returning to the Rules of Engagement