The idea that a brand trying to save money on packaging design is going to create a folding carton that consumers will actually use to decorate their home is ridiculous. Reusable packaging systems like Tom Szaky's Loop is different it actually gets reused. Creating packaging for CPGs that is a throwaway item and market it as reusable, is less helpful than clearly stating to the consumer how to properly recycle the packaging.

Keep recycling easy, don't complicate it. It's complicated enough.

Let me know what you think.

Find Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos

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