Actionable advice on leveraging branding to create memorable digital experiences, utilizing effective Calls-to-Action (CTAs), and the importance of a well-crafted About Page.

In this episode host, Breeanna, dives deep into web design and branding strategies with her special guest, Leelou, founder of Studio Leelou. Leelou shares her journey from a wedding photographer to a graphic design entrepreneur, providing valuable insights on creating effective and aesthetic websites that magnetize ideal clients.

Leelou stresses the significance of understanding your target market and simplifying navigation to enhance user experience. Whether you're a seasoned professional or new to the industry, discover how to transform your website into a high-converting platform with expert tips from Leelou.

 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways:

• Branding for Client Attraction: Understand your target market through mood boards to design a website that resonates with their lifestyle and preferences.
• Calls-to-Action (CTAs): Ensure CTAs are present on every page of your website to keep potential clients engaged and lead them to your contact form.
• Effective Contact Forms: A shorter, simpler contact form can boost conversion rates by reducing friction in the initial client interaction.
• Importance of the About Page: Highlight personal stories, photos, and lifestyle elements to strengthen connections with potential clients.
• Mobile Optimization: With 60% of users accessing websites via mobile devices, ensure your site is just as functional and appealing on mobile as it is on desktop.

Notable Quotes:

1. "You want them to jump on your website and be like, this is so aesthetic and so beautiful. I want to like package this up and take it home."
2. "Just because something is memorable doesn't mean it's converting really well, which is something that we need to think about."
3. "Keep changing the one-liner for your CTA throughout the website so it doesn't get lost."
4. "If someone's reaching out to you and they feel like they don’t know you, it's going to feel scarier to reach out."
5. "It's really important to make sure that your contact button is super visible."

Resources:

• Leelou's Social Media: @studioleelou
• Leelou's Website: Studio Leelou
• Contact Email: [email protected]

About the Guest:

Leelou is the founder of Studio Leelou, a graphic design studio focusing on branding, websites, templates, and guides tailored for photographers and videographers. With a background in wedding photography, Leelou transitioned to design, earning a bachelor's degree in Communication and Design. She has significant experience speaking at workshops like the Unrealistic Workshop in LA and the Wedding Photography Summit. Her work has included collaborations with industry leaders such as Joy Zamora, Cara Mia, Jennifer Moher, and Ginger's Eyes.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/website-tips