In this episode of Luxury Voices, we introduce Dorji Dhradhul, the Director General of the Department of Tourism for the Royal Government of Bhutan. Passionate about his country's distinctive tourism policy and the development philosophy of Gross National Happiness, he was closely involved in the development of the new national brand "Bhutan Believe”.

Dorji has been closely involved in taking forward Bhutan’s tourism during the challenging times of COVID 19. He was awarded the Best Professional Destination Marketing in 2020 by Pacific Asia Travel Writer Association (PATWA) for his role in successfully advocating Bhutan's unique tourism policy of High Value Low Volume to the world.

Prior, Dorji played pivotal roles, as the founding Director of the Department of Agricultural Marketing and Cooperatives and as the founding Registrar of Cooperatives in Bhutan. He has made varying and significant contributions to his nation within the fields of agriculture research, policy, and development. Dorji served as the Dzongda (Governor) of Gasa district, the highest and one of the most culturally significant regions in Bhutan.

Join us as we delve into Dorji inspiring journey and vision for the future of Bhutan's luxury travel industry.