Data productization. The art of turning raw data into business-ready consumable data products. 

Applying product management principles to data management, data productization can connect your business objectives to data and stay ahead of the curve. 

But what things should you consider when building a data product? What challenges are likely to arise? And how can you effectively bridge the gap between data teams and business units to ensure the successful adoption and utilization of these products by end users?

In this episode of the EM360 Podcast, Analyst Kate Strachnyi speaks to Colin Brown, CMO at Revelate and Nicolas Doyen, CPO at Revelate, to discuss:

• Building a data product
• Ensuring successful adoption by end users
• Technologies shaping the future of data productization