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Revenue Architecture Part 3
Episode 44 - Revenue Architecture Part 3
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
Louis and Simon reflect on the success of the previous episode’s bot takeover and Louis joins friend of the show and RevvedUp.ai Co-Founder Mark Walker (who joined us on episode 5 to discuss segmentation, targeting and positioning) for a webinar discussing the true impact of ABM in 2026.
We’re up to episode three of our Revenue Architecture topic arc and we’re covering the GTM and growth stages models. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: Your GTM motion has got to align with your maths and your system has to evolve with your stage. If either of those is out of date, more effort is not going to fix it.
Read more on this topic in the corresponding editions (part 5 and part 6) of Louis’ What's Broken in GTM and How to Fix It newsletter.
Follow us, get in touch, share your thoughts on anything discussed, or suggest ideas for what we should cover in future episodes via our LinkedIn page. We also appreciate comments and ratings on your podcast provider.
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By Louis Fernandes and Simon DanielsEpisode 44 - Revenue Architecture Part 3
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
Louis and Simon reflect on the success of the previous episode’s bot takeover and Louis joins friend of the show and RevvedUp.ai Co-Founder Mark Walker (who joined us on episode 5 to discuss segmentation, targeting and positioning) for a webinar discussing the true impact of ABM in 2026.
We’re up to episode three of our Revenue Architecture topic arc and we’re covering the GTM and growth stages models. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: Your GTM motion has got to align with your maths and your system has to evolve with your stage. If either of those is out of date, more effort is not going to fix it.
Read more on this topic in the corresponding editions (part 5 and part 6) of Louis’ What's Broken in GTM and How to Fix It newsletter.
Follow us, get in touch, share your thoughts on anything discussed, or suggest ideas for what we should cover in future episodes via our LinkedIn page. We also appreciate comments and ratings on your podcast provider.