This week on Its The Bottom Line that Matters Podcast, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo pull back the curtain on one of business’s biggest myths: that revenue is the number you should obsess over. What if chasing bigger sales isn’t actually the smartest route to a healthier, happier business?

Together, they unpack:

• Why “revenue feeds your ego, but profit feeds your family” — and how to make that mindset shift
• The real importance of knowing your margins, cash flow, and tax efficiency (instead of just chasing top-line numbers)
• What the pros look at beyond the balance sheet, including how to spot leaks and make smarter decisions about business growth

You’ll hear real examples, practical ways to read your financial statements, and honest talk about how misunderstanding your numbers could hurt you — yet learning to master them can be freeing and profitable.

Forget generic advice — this is the insider conversation every entrepreneur needs to hear if they want more clarity, control, and confidence in business. The real payoff? Less stress, more growth, and finally knowing what moves the needle for your success.

About your hosts:

Daniel McCraine: As an experienced business coach and consultant, Daniel McCraine brings a practical perspective to the podcast, urging entrepreneurs to look beyond just revenue when assessing business health. In this episode, he illustrates the importance of profitability, cash flow, and understanding financial metrics like the balance sheet and profit-and-loss statements. Daniel’s insights help listeners see the full financial picture and avoid common pitfalls that come from focusing solely on top-line numbers.

Jennifer Glass: A passionate advocate for business success, Jennifer Glass hosts the conversation with an emphasis on educating entrepreneurs and leaders. Throughout the podcast, she frames key questions about metrics and the meaning behind the numbers, steering the dialogue toward actionable takeaways. Jennifer reminds listeners that understanding the difference between ego-driven revenue and family-feeding profit is crucial for sustainable business growth.

Patricia Reszetylo: With her expertise in financial efficiency, Patricia Reszetylo focuses on the importance of tax strategy and the details that lie between revenue and profit. She encourages business owners not only to strive for higher earnings but also to dig into expenses and tax planning—helping discover hidden opportunities for improvement. Patricia’s practical advice makes financial management approachable, showing that anyone can find valuable insights just by examining their numbers carefully.

Together, these three hosts share their expertise and perspectives, empowering business owners to understand that it’s the bottom line—not just revenue—that truly matters.

Keywords: revenue, profit, profitability, business metrics, gross profit margin, net profit margin, tax efficiency, business expenses, cash flow, profit and loss statement, income statement, balance sheet, financial reports, bookkeeping, accounting, QuickBooks, FreshBooks, Xero, financial documents, business growth, margins, interpreting financial statements, cash flow statement, financial health, expanding business, monitoring business, Shark Tank, Dragons Den, strategic planning, understanding numbers