In this episode, we sit down with Joe Aurilia (RevOps advisor + operator) to break down why “rev ops = tooling” is the wrong mental model. Joe shares how real revenue improvement starts with people, process, trust, and asking better questions—then using tools to scale what you’ve already agreed on. We talk “watermelon metrics,” false confidence from dashboards, why forecasting breaks in practice, and how to tell whether you have a tool gap or a process gap.