Revenue seems like a simple metric—just add up the sales, right? Not so fast! 

In this episode of The Dashboard Effect Podcast, Brick and Landon dive into the complexities of defining revenue. Every business calculates revenue differently, whether due to trade discounts, loyalty programs, rebates, or industry-specific rules.

We explore why even CEOs, CFOs, and sales leaders might have different definitions of revenue and how companies can align on a single, accurate metric. If you're dealing with financial reporting, business intelligence, or analytics, this is a conversation you won’t want to miss!

Key Takeaways:

- Why revenue is defined differently across businesses
- Common challenges in revenue calculation
- How to handle discounts, rebates, and loyalty programs
- The impact of time and adjustments on revenue reporting

Subscribe to The Dashboard Effect Podcast for more insights on data-driven decision-making!