As an entrepreneur, who was attracted to the Optical business with little or no knowledge of the industry, the only resource I had was my creativity. My ability to assess and innovate on the run. With a history of multiple careers and changing environments it was my self belief, my attitude and the willingness to take risks that drew the creativity from inside me to be able to adapt to change. In this episode we will take a look into understanding creativity and its significance for business success.

(00:00)    Introduction

(01:43)    To reach your Creative potential , change your perception

(03:25)   Collaborate for better Creativity

(04:31)   Creative answers come from asking better questions?

(05:53)   Your Creative Journey has 4 phases

(07:30)   Creativity, is as inevitable and necessary as Change

(10:03)   Sales success depends on our Creativity

(12:09)   The Relationship between Change and Creativity

(14:19)    Creative implementation for Optical Business success

(16:36)   Entrepreneurial suggestions to inspire Creativity

(19:08)   Five initiatives to kick start the Creative Process 

Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at  [email protected] … you will also find a link on the Revenue RX web-site.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

In this Episode we will examine just what business coaching is all about. Business coaching is a personalized service that helps develop leadership, business skills and solves specific challenges. It can help you find solutions and take your practise to the next level. While a business coach won’t make decisions for you or tell you what to do, the person can act as a sounding board for your thoughts and offer an external perspective on a variety of business issues. What defines success will depend on your goals and what you want to accomplish. A culture of coaching will provide your business with ….The Competitive Advantage!

(00:00)    Introduction

(02:30)    Why is Coaching Important

(04:15)     Coaching requires a willingness for Change

(06:24)    If Coaching is so Great.... The what gets in the Way?

(09:07)    What type of person gets the most out of Coaching?

(10:34)    So how does Business Coaching Work?

(11:25)    What qualifies one to be a Business Coach?

(14:11)    What the Host brings to Coaching !

(17:13)    Conclusion

Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….
If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at  [email protected] … you will also find a link on the Revenue RX web-site.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

Have you ever felt that positive visualization hasn’t changed your life as much as you’d hoped? Have you ever wondered why those vision boards and affirmations haven’t manifested your dreams? Fantasizing about success can actually hold you back…..unbridled positive thinking can sometimes backfire if not tempered with grounded optimism. In this episode we will discover that the problem isn’t optimism itself – it’s that we’ve stopped distinguishing between grounded confidence and wishful thinking. 

(00:00)    Introduction 

(01:42)     The difference between grounded Confidence and Wishful Thinking.

(02:35)     Reality-based and fantasy- What is the distinction?

(04:19)     How to harnesses Dreams & yet stay grounded in Reality 

(06:17)     Identifying your Internal Obstacles that can limit action  

(07:48)    The Economic cost of Over-Optimism 

(09:32)   The Business effects of Positivity vs Practicality

(11:46)     Call to Action 

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

In this episode we are reminded that stress is ever present in our lives. Even though it is difficult to live with at time, we need to realize that we can't live without it! Left unattended .. Stress can impact job satisfaction, lead to burnout, and even affect interpersonal relationships or physical health…. if not managed effectively. Recognizing and addressing stress in the optical field is essential for sustaining long-term success and personal well-being.

(00:00)    Introduction 

(02:17)     Stress Effects on the Body 

(03:42)    Managing Stress in the Optical Business 

(05:37)    Strategies Dealing with Stress in Optical 

(07:53)    The Upside of Stress - Positive Benefits 

(10:20)    Conclusion 

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

In this episode, you can debate how much humour to use, you can debate when humour is most effectively inserted, you can even debate the type of humour that should be used. But you cannot deny the power of laughter as a universal bond from human to human.

(00:00)     Introduction 

(03:16)     Story telling with Humour

(04:16)     Humour is the Highest form of Language Mastery

(05:55)    Humour needs to be Learned 

(07:27)    Humour builds relationships 

(08:26)   Humour Fosters Connections and Builds Trust

(10:33)    The Value Of Humour 

(12:24)    Examples of using Humour Effectively

(13:02)    Outro -  Humour is a Breath of Fresh Air  

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

The title of of this Episode is "Uncensored Anonymous Conversations", having anonymity in other words. I am requesting your contribution to thought provoking ideas, or suggestions that add value to the community of Eye Care Professionals. I am introducing a new segment in the podcast; offering an opportunity where your voice can be heard and shared with like minded colleagues who have ideas and suggestions for the betterment of the optical profession.

(00:00)     Introduction 

(02:54)    An Invitation to Voice your Opinion 

(03:53)    Anonymity Defined 

(05:31)    Uncensored Free Speech offered 

(06:32)   Outlining the Expectations 

(07:30)   How to get Involved 

(08:31)   Suggested Talking Points 

(11:49)   Reinforcing the Invitation to Participate - One Voice at a Time!

(12:33)  Call to action   

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

In this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly surprised. Hopefully, this would take the form of being educated on what might satisfy both my want and needs, but also provide me with an enjoyable experience, where they gained my trust and had my best interests in mind. So... here are the challenges and failings I encountered in my recent shopping experiences. 

(00:00)    Introduction 

(02:32)    Store #1.    Existing Customer Can't be Taken for Granted 

(04:05)   Store #2.   Ask Questions and then Listen

(06:00)   Store #3.   An Ongoing Growth Strategy is Required for Success 

(07:35)   Store #4.    What makes you different from the Competition

(11:19)    Store #5.     Employees - Your biggest Asset 

(13:22)   Store #6.    Establish An Exist Strategy - Sooner then Later 

(16:21)   Store #7.     An Emotional Experience is Necessary for Customer Retention 

(17:59)  Conclusion and Take Aways 

(21:54)  Call to Action 

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

In this episode I offer insight about the person who is delivering this podcast content and why he thought he had the ability to pursue the optical business without any previous experience. There were a lot of lessons learned along the way in his journey that did not always follow any logical path, but rather an attraction for adventure and change, implementing innovation and developed a survival instinct or rather exposing it. It is his belief that we all have a greater inner strength ….that we don’t realize until we are being challenged.

(00:00)    Introduction 

(03:05)    Work 8 Hours a Day ( There is no Secret to Success! )

(04:17)    When Opportunity Knocks   

(06:15)     Knowledge is Power 

(08:19)    Understanding Time -  The Variable for Success 

(10:02)     Your Value is In what you Know 

(11:19)      Living the Dream 

(13:31)     Putting one Foot in Front of the Other 

(16:24)    Have a Vision - Build a Rod Map 

(19:15)     Setting the stage for a New Experience

(20:51)     Whom ever Touches the Customer is Your Asset 

(22:33)    An Emotional Experience prompts Retention 

(22:44)   Consulting paves the Way to ownership 

(28:02)   The Journey ends ... I'm in the Optical Business 

(29:17)     CTA

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, rejection. "nothing to fear but fear itself” It is a powerful motivational line that still gets quoted a lot today. What it means is basically: There’s nothing in the world we should be scared of, except for fear itself, because fear is the real enemy. Fear becomes the default — not because it’s right, but because it’s familiar. In this episode we are going to unpack the meaning behind "nothing to fear but fear itself." Fear gets a bad reputation, but it's actually one of the most useful and powerful emotions when you know how to work with it instead of against it.

(00:00)    Introduction 

(01:32)     Fear sells -  It drives the sales process

(04:05)    Fear make things worse than what they are

(05:27)    Fear in your personal life effects your work

(06:37)    Fear kills creativity

(07:10)    Fear can be a Signal -  Not a Stop sign.

(08:12)    How can we control fear?

(09:49)   Use Fear as a Lens for Empathy and Understanding 

(11:42)     Fear limits your ability to grow 

(13:12)    The Positive Aspects of Fear 

(15:18)    A dose of Fear is Like Mental Caffeine 

(16:45)   Call To Action 

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

For more personal attention: Please click the link below 👇

https://joemireault.focalpointcoaching.com/

In this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need to change the way we communicate and label opticians relative to selling and sales. We need to change the narrative when it comes to these 4 letter words, sell and sale. Position yourself as a partner, not a salesperson. If you don’t…. it's on you if they see a sales person and not an advisor or consultant or a professional Optician! We need to move away from a sales centric approach in converting visitors to customers or patients.

(00:00)    Introduction 

(02:03)    Moving away from a Sales Centric approach 

(06:04)    Opticians are not Sales People

(08:11)      Eliminate selling through educating, providing value and building trust 

(10:30)     Stop selling and start making Money 

(14:36)    Trust only happens in the presence of Knowledge     

(15:33)    Falling into a Sales Mode - As your Default 

(17:43)    Selling happens in the absence of Knowledge 

(18:22)   Call To Action 

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your practice growth score.

For more personal attention: Please click the link below 👇

https://josephmireault.focalpointcoaching.com/