Startups For the Rest of Us

Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions

02.27.2024 - By Rob WallingPlay

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In episode 702, join Rob Walling for another solo adventure where he answers listener questions. He answers how to introduce friends to bootstrapping, when to lower your prices, and addresses the difference in revenue and profit multiple valuations. Rob also offers advice when weighing a career move versus building side projects and scaling your MVP.

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Topics we cover: 

3:15 – How to introduce friends to entrepreneurship and bootstrapping 

6:00 – When to focus on profit vs. top-line revenue

10:40 – Considerations for building, scaling, and differentiating an MVP

15:45 – Rare circumstances where you should lower prices

20:25 – Pursuing career moves vs. building on the side

23:43 – Managing cap tables and equity vesting

Links from the Show: 

MicroConf Remote – Early Stage Saas Strategies

TinySeed

The Stair Step Method of Bootstrapping

Start Small, Stay Small

The SaaS Playbook

MicroConf YouTube Channel: Building Your First SaaS: The Ultimate Crash Course

SFTROU Greatest Hits

Episode 222 | The Stair Step Approach to Launching Products

What is a SAFE?

If you have questions about starting or scaling a software business that you’d like for u

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