Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insincerity a mile off. In this episode, host Amy Woods talks with Shannon Howard, Director of Customer and Content Marketing, Intellum. They explore the pros and cons of AI-generated writing, how Intellum uses strategic reviews to better understand their customers, and why research reports and webinars generate the most shareable content.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Shannon’s most memorable campaign, and how it went beyond Intellum and towards the industry at large
• How to reverse-engineer content repurposing
• The value of real stories and brands in an increasingly AI-dominated landscape
• The innovative tools used by Intellum, such as a custom-built Airtable
• Creating content that resonates with audiences, regardless of trends

Important Links & Mentions 

• Shannon on LinkedIn https://www.linkedin.com/in/shannonlagassehoward
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/