It all started back in London. For the best part of ten years Rebecca Shine was immersed in what was to become one of the strongest lifestyle brands and products of our time; Red Bull. Her time with this hedonistic energy drink, synonymous with extreme sports and late night escapades, was a thrilling rollercoaster ride with a highly charged team; fully fueled with fun, boundless creativity, and a passion to make stuff happen, fast.

In this episode I talk with Rebecca how Red Bull marketing teams learned to control the brand elements and maintain a consistent message. Her lessons learned there formulated a brand process and checklist she takes her clients through when building brands. She has great advice on how maintain consistency when brands lack the type of control they used to have.

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