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Reverse ETL - Why is it a big deal?
Reverse ETL is a bit of a buzzword these days. But why?
In this video Gwen Shapira discusses the new capabilities that reverse ETL introduces to businesses, and especially B2B SaaS with product-lead growth strategy. She also discusses why reverse ETL is more challenging to implement than you may imagine and why stream processing platforms may be a key part of solving these challenges.
Reverse ETL is not for everyone - but after watching this video, you'll know why everyone is talking about it.
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By Gwen
5
22 ratings
Reverse ETL is a bit of a buzzword these days. But why?
In this video Gwen Shapira discusses the new capabilities that reverse ETL introduces to businesses, and especially B2B SaaS with product-lead growth strategy. She also discusses why reverse ETL is more challenging to implement than you may imagine and why stream processing platforms may be a key part of solving these challenges.
Reverse ETL is not for everyone - but after watching this video, you'll know why everyone is talking about it.