It’s not unusual for creatives to take a lack of sales or refund request personally. It’s in our nature and it’s because we pour our heart and soul into the work we produce. BUT reviewing why sales are down and even better why and when sales are up is just the ticket to show how we can plan to grow and adapt for success. This year I vow to review weekly, monthly and annually- not just the figures but the business structure and content on a whole. You can do the same and see what is best for marking your stake in the creative industry. Enjoy.

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