Global Class (Aaron McDaniel)

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Global Class is a business strategy book about international scale, written by Aaron McDaniel with Klaus Wehage and positioned as a practical playbook for founders, executives, and growth leaders. Based on interviews with hundreds of executives across more than fifty countries, it examines how young and fast growing companies expand beyond their first market without losing speed, coherence, or customer relevance. The central idea is that global growth is not achieved by simply exporting a domestic model. Companies need to think globally early, but they also need to enter each market with enough local understanding to adapt product, operations, culture, and leadership practices. The book sits in the entrepreneurship and management category, but its focus is narrower than general startup advice: it addresses the organizational and strategic problems that emerge when a company crosses borders. Its purpose is to help leaders avoid common scaling errors by designing for global reach while keeping execution grounded in local realities.