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Your reputation is your marketing. In home improvement, where trust is everything and a single project can cost tens of thousands of dollars, reviews and referrals are probably the most underestimated growth lever you've got. Yet most contractors treat them as something that just happens in the background.

In this episode, Caitlyn and Meredith break down how to actually manage the three Rs with intention:

• Managing your reputation across every platform homeowners check, not just Google (Yelp, Houzz, BBB, Facebook, Angi)

• Responding to reviews the right way, including the ones that make you want to throw your phone across the room

• Building a systematic process that gets you more Google reviews consistently, because volume and velocity both matter more than you think

Plus, how to put all those reviews to work across your website, paid ads, and sales collateral, because a five-star review sitting unused on Google is a wasted asset.

If you've been treating reviews as something that just happens in the background, this one will change how you think about them.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.