How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisiting our first podcast episode and breaking it down, to better understand the experiences over the years that shaped our thinking, philosophy and mission.Visit the bymustard.com/news or our socials (@onlybylondon) to read the full interview with FLO London.