In August 2015, James Dukes, known as IMAKEMADBEATS, introduced the world to a groundbreaking movement in Memphis’ burgeoning hip-hop scene when he founded Unapologetic, a music label that has become the blueprint for building community among all types of creatives.

Going against the grain allowed IMAKEMADBEATS to forge a new path in the music industry reminiscent of the Harlem Renaissance. His work and passion pushed him to stretch his artistic bandwidth in places uncharted by a typical music label. From writing a screenplay for an award-winning short film to composing music for the Ballet Memphis company, IMAKEMADBEATS has shown that there is no limit to his vision for the city he calls home. We commemorate 10 years of Unapologetic by revisiting our conversation from 2022 with IMAKEMADBEATS.

Originally Aired: February 2022