In this episode of Tradeoffs, Hiten and I take a break from talking about software products to dig into one of today’s most controversial rappers: Kanye West. That may sound a bit strange for a product-focused show, but the impact of Kanye’s music and personality on the world around him is an interesting example of how powerful personal brand really is. And with a successful musical career, fashion company, and design studio, Kanye definitely knows how to leverage that brand effectively.

This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.