In this special episode of Social Media is Dead, host J.T. Martin teams up with Brittany Downey from Do Less Marketing for a groundbreaking joint episode. Together, they explore the evolution of social media into what J.T. describes as "interest media," where connections are built around shared passions rather than personalities. Brittany shares insights from her extensive experience in marketing strategy, emphasizing that businesses don't always need an influencer to thrive on social platforms. The duo dives into the nuances of content creation, social listening, and the importance of understanding audience interests. They discuss practical strategies for small businesses, the significance of authenticity, and how to leverage partnerships effectively. Tune in for a lively discussion that challenges conventional marketing wisdom and inspires listeners to rethink their approach to social media!

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