Genesee Brewery, one of America's oldest breweries and the oldest in New York State, was just weeks away from closing its doors in 2009 when it was acquired by KPS Capital. Then in 2013 it was purchased by FIFCO, a Costa-Rican company with a "Triple Bottom Line" strategy, which balances "People, Planet and Profits." Since FIFCO's acquisition and infusion of the Triple Bottom Line strategy into Genesee's operations, it has seen a remarkable turnaround and continued growth. Tune in to this episode with Genesee Brewery / FIFCO USA's Mary Beth Popp to hear about how Triple Bottom Line is NOT a philanthropic strategy, but a business strategy with a true ROI, as well as the lessons learned that you can apply to adopting a Triple Bottom Line in your own business.