The Ford Motor Company had trouble in the early 1980s. Its

trucks were selling well, but its line of cars was unpopular and had a terrible

reputation. The company lost $3.3 billion from 1980 through 1982. As the

losses piled up, Ford's engineers were working feverishly to redesign their

line of mid-size cars. Ford turned out a redesigned Thunderbird and Tempo and

managed a profitable year. And on this day in 1985, Ford introduced the Taurus,

the product of years of engineering. The distinctively streamlined car became

enormously popular, lifting Ford to record profits in the late 1980s. The

rounded "jellybean" shape of the Taurus had a strong influence on the

designs of other automakers in the next few years.

www.nodrivingloves.com

#cars #car #collectorcars #oldcars #cartalk #electriccars #ev #hotrod #carhistory #automotivehistory #automobile #thisdayinautomotivehistory #thisdayinhistory #classiccars #onthisday #ithappenedtoday #december26 #ford #taurus #fordtaurus