Episode 59: Revlon Gets Creamed

In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which posed a dramatic twist on why women wore makeup. Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world's second-largest producer, with products sold in 150 countries. However, in 2022, it faced another transformative phase, resulting in Revlon's once-vibrant prominence fading in its luster. 

Tune in to Episode 59 of The Great Fail to hear the story. Special thanks to Robin Albin for her contributions to this segment. 

Revlon Sources    What Went Wrong at Revlon  Why did cosmetic giant Revlon fail?  Revlon Proves That You Can Be Too Big To Fail  Here’s why Revlon just filed for bankruptcy—no, it’s not because of the #NoMakeup movement  Revlon, Beauty Icon In Crowded Market, Files For Bankruptcy  Revlon files for bankruptcy in US after supply chain trouble and surging costs  Revlon: makeup icon falls to social media rivals  Wikipedia: Revlon  Citigroup cannot recoup Revlon payouts after nearly $900 million gaffe: U.S. judge  Citibank can’t get back $500 million it wired by mistake, judge rules  What went wrong with cosmetics giant Revlon?  Bankrupt beauty: Lessons from Revlon’s supply chain failures  This 1952 Ad Was The First To Acknowledge That Women Wear Makeup For Themselves, Not Men  Hosted on Acast. See acast.com/privacy for more information.