I had the pleasure of speaking with Florian Baumann, a leading voice in the automotive software space, currently serving as Technical Advisor at STMicroelectronics and formerly Senior Director of Software, Platform Architecture at Aptiv. Our conversation explored how GenAI, Edge AI, and containerisation are reshaping vehicle architectures. Florian shared his journey from Aptiv to his current role, offering insights into the shift from centralised to decentralised automotive software systems and the rise of open-source platforms. We delved into the practical applications of GenAI in vehicle design, the role of WebAssembly in modernising legacy code, and how Edge AI enhances personalisation and real-time data processing within vehicles. Florian also highlighted the importance of collaboration between OEMs and suppliers to navigate the industry's technological transformation. His vision for the next decade painted an exciting picture of software-defined vehicles, underpinned by standardisation and innovation.