For photographers facing a dip in bookings or anyone responding to inquiries, Rachel's expertise offers actionable advice to increase conversion rates and connect deeper with potential clients.

In this episode, Breeanna is joined by the Rachel Traxler, a seasoned wedding photographer and business coach, who shares her proven strategies for turning inquiries into booked clients, even in a competitive field.

Rachel dives into her unique "inquiry to income method," explaining crucial steps like customizing responses, understanding client needs, and creating dynamic proposals. Discover Rachel's secrets behind her success in transitioning from a full-time photographer to a thriving business coach while helping others achieve remarkable growth.

Key Takeaways:

• Customize Your Responses: Personalize initial inquiry responses by identifying and addressing the client's core needs.

• Utilize a Five-Step Method: Rachel’s "inquiry to income method" includes lead generation, customized responses, phone calls, tailored proposals, and follow-up strategies.

• Analyze Client Needs: Understand client values by assessing their inquiry details to craft a genuinely engaging response.

• Dynamic Pricing: Employ dynamic pricing strategies based on demand, helping to maximize bookings during peak times.

• Brand Trust: Building a strong brand identity and trust is crucial for maintaining high conversion rates, especially if inquiries are dropping off.

Notable Quotes:

1. "When an inquiry comes into your inbox, figuring out how you want to customize your response to them that makes sense to them."

2. "A mistake that I see a lot of people making is...thank you so much for reaching out. I'm so excited. Congrats on your engagement. I love this venue, or this venue's always been on my bucket list. Nothing about that stands out."

3. "If you're responding to every single inquiry the same, I mean that's probably a good indicator of maybe why inquiries don't convert for you."

4. "Once you get that inquiry, crafting your initial response to customize things and doing a phone call or whatever that next step process, I like to do phone calls."

5. "The more you can customize things, the better. The more people feel a part of the process, the better."

Resources:

• Rachel Traxler’s Instagram: @racheltraxler (Find all coaching, education methods, podcast, and YouTube channel)

• Gold Biz Podcast: Hosted by Rachel Traxler

• Rebel CEO Podcast: Hosted by Breeanna Kay

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About the Guest:

Rachel Traxler is a wedding photographer based in Wisconsin, also known for her expertise as a photography business coach and podcaster for the Gold Biz Podcast. With a heart for serving the creative community, Rachel has coached thousands of photographers, empowering them to significantly increase their pricing, book high-paying clients, grow their teams, and run successful businesses. Her innovative methods and relatable coaching style have set her apart as a leading voice in the industry.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY'S WEBSITE: breeannakay.com

MANIFESTING PHOTOGRAPHER PODCAST SHOWNOTES:  breeannakay.com/boostbookingrates